For the Spring 2023 Branding Final Project, I was tasked with repositioning Kool-Aid from a dying brand to one that remains relevant today within a 9-day timeframe. The culminating project in my Branding course involves the application of concepts gleaned from the class. The specific focus was on the Kool-Aid powdered drink product line, however, there was creative freedom to reimagine elements such as packaging, delivery methods, and brand name while preserving the integrity of the actual product.
For my Spring 2023 Branding Class, I conducted a thorough analysis of Gentle Monster, focusing on its unique positioning in the eyewear market.
