SEO: LANDING PAGE

Kent's Camera Castle is an online retailer who claim to have all of your photographic needs. They are home to a spectrum of GoPro cameras and camcorders from brands including Song, Samsung, Canon, Panasonic, just to name a few. One of the products that they offer is the GoPro Hero8 Black. For my MKT 3620: Digital Transformation of Marketing class, I was tasked to create a landing page for this camera using the available digital marketing tools provided by https://www.mailerlite.com/. 

In this project, I apply the following concepts:
   1- Principles of creating content: structure, hierarchy & relevance (including the entire copy written on the page). 
   2- Primary design elements: navigation, header & footer, layout, overall layout & theme. 
   3- Secondary elements: call to action, above the fold concept, offer, search bar & creation of visual identity. 
   4- Covering all the important elements of a landing page.
   5- The level of Conversion centric approach followed in creating the landing page.
​   6- Creation of Visual identity and creative UX.